The first step for strategic planning is to create the Vision statement and the Mission statements. This will be put into your strategic plan.

VISION

The vision looks at where you see yourself in say the next 15 years. The vision is where you want the business to be long-term. It is what the business will always be working toward.

This is the vision necessary to bring your business to life. It will provide you with your purpose and energy.

Your vision defines where you want to be in the future. It will help to inspire you and help with all future decision making processes.

MISSION

The Mission shows how you are going to achieve your Vision. How are we going to get there? The Mission is the steps a business needs to achieve its vision.

It defines where the business is going now, describing the purpose, why this business exists.

The mission concentrates on the present, who the customers are, the processes and what performance is to be achieved.